Handmade Directory Membership
Findhandmade.com.au handmade directory membership offers you permanent ownership of your business page on the Findhandmade.com.au website. People searching for your handmade business will have the addition of two powerful keywords – Find and Handmade – included in your search results. This means better local search results for your business – and more clients seeking out your products and services. Being found online opens up opportunities for you and your business.
In 2019, most people are well aware that the first place to search for a product or service is in a search engine. And that being found locally by people who are looking to buy your product – or benefit from your handmade artisan skills – is where the action is. That’s why your membership of Findhandmade.com.au is a simple solution to help boost your local search visibility and clearly identify your brand with the Handmade keyword.
1. Google and Bing and Etsy Replaced the Yellow Pages:
Until quite recently, the main way for Handmade Makers to find new clients or sales was to set up a market stall, or put up flyers on local noticeboards, or rely on word of mouth referrals. Others went ahead and placed an ad in the Yellow Pages and wait for the phone to ring. Times have changed, though, and today a full 97% of people search for local businesses and handmade makers online.
In the handmade space you have no doubt heard of the massive multi-vendor marketplaces like Etsy. For sure these places offer an established route to sell your products – but increasingly people are becoming wary of being too dependent on a single source of income. AND – the sometimes arbitrary rule changes and charges to your account can make a real dent in your profitability. That’s why owning your own space – a website – will never lose it’s appeal – and Find Handmade encourages you to stay independent as far as possible to minimise seller fees and maintain your own brand identity online.
Google is the undisputed leader of the wider search market. And you may have heard of the Google Algorithm – which is a complex and secret formula used to determine the ranking in which businesses appear in the search results. One of the most important ranking factors used by Google is the number of links pointing to your business website. The more, the merrier. The more high quality, relevant to your niche – even better!
2. Paid vs Free Traffic:
Advertising is still one of the largest expenses that many small handmade businesses face. For sure, you can pay for placement with Google Ads or Facebook Ads – but you’ll quickly see you advertising spend add up and it certainly eats into your bottom line. Buying clicks to your website works – but there is another, more cost effective strategy.
By far the best return on investment is building your backlink profile – or what is called organic seo (search engine optimisation). With a solid backlink profile you can take advantage of the benefits of organic seo and gain traffic from the search engines without having to pay on a per click basis. This is achieved by building a solid base of inbound links to your website from a variety of trusted, qualified websites. Sites like Findhandmade.com.au
If you boost your Google rankings, you will have a steady stream of free traffic just waiting to be converted into paying clients ready to order your handmade products. It sounds simple, but building a solid organic profile takes time and doesn’t just happen overnight. Membership of Find Handmade is definitely a step in the right direction.
3. Local Search results work:
For national and international companies, it normally takes 6 months to a year to see much improvement in Google rankings. As you might imagine, the competition for space at the top of the results is quite strong.
But as a local Australian Handmade Maker, though, you have a major advantage. Your competitors are only the other handmade makers nearby, not those located halfway across the country. So you are directly competing with say 5 or so makers in your area for the eyeballs of a prospective client searching for Handmade Directory Australia.
The difference is, many of your local competitors have not yet begun to harness the power of local SEO. For sure, there may be one or two, but on the whole you can quietly go about creating your links and leap onto the front page of the search results with a little tweaking and some judicious link building. This means that a targeted campaign can easily land you on the first page of Google local results in as little as 30 days!
And you best ally in building local seo is local links. Welcome to Findhandmade.com.au and please accept our invitation for membership!